Research

A Hot Print, A Cold Consumer

May 9, 2026 · 20 min read · Pardip Bansal
A Hot Print, A Cold Consumer

Why the March Retail Beat Is a Fuel-Price Effect — and What Sits Below the Aggregate

The March US retail-sales print rose 1.7%, comfortably above consensus. The street took it as constructive on consumer resilience. Strip out the gas-station receipts that account for most of the increase and real personal consumption rose 0.2%. The aggregate is a fuel-price pass-through. The underlying consumer is not the story the headline tells.

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